Drone Photography: Vital to Your Real Estate Media Strategy in 2023

Aerial photography is a type of photography that is captured from the air, using planes, helicopters, drones, or other aerial platforms. In the world of real estate, aerial photography has become an increasingly popular marketing tool, and for good reason.

One of the most important things to consider when hiring a drone photographer is if they are Part 107 certified by the Federal Aviation Administration (FAA). To legally fly a drone for commercial purposes, you need to be Part 107 services. The liability risks for hiring a non-certified drone pilot are very large, so it is best to check with your photographer before hiring them.

Here are just a few of the benefits of using aerial photography in your real estate marketing efforts:

Unique Perspective

One of the biggest benefits of aerial photography is that it provides a unique perspective that can't be achieved from the ground. By showcasing your listings from above, you can give potential buyers a bird's eye view of the property and its surroundings. This can be especially useful for properties with large plots of land or those with unique features that are difficult to capture from the ground.

Improved Marketing Materials

Traditional real estate photography is important, but it can only show so much. By adding aerial photographs to your marketing materials, you can give potential buyers a more complete understanding of the property and its surroundings. This can be especially useful for properties with large plots of land or those that are located in areas with a lot of natural beauty.

Increased Engagement

Aerial photography is visually stunning and can capture the attention of potential buyers in a way that traditional photography often can't. By using aerial photography in your marketing efforts, you can increase the chances of your listings being seen and shared on social media and other online platforms.

Greater Convenience for Buyers

Many people are busy and don't have the time or inclination to visit every property they're interested in. By using aerial photography, you can give potential buyers a better sense of what the property looks like and what it has to offer, without them having to physically visit the property. This can save both you and the buyer a lot of time and effort.